Wireless rules : new marketing strategies for customer relationship management anytime, anywhere /

Wireless rules : new marketing strategies for customer relationship management anytime, anywhere /

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Bibliographic Details
Main Author: Newell, Frederick, 1926-
Other Authors: Lemon, Katherine N. (Katherine Newell)
Format: Book
Language:English
Published: New York : McGraw-Hill, [2001]
Subjects:
Marketing.
Internet marketing.
Description
Physical Description:xxii, 330 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:007137437X (alk. paper)