1998 AMA Winter Educators' Conference : marketing theory and applications /

1998 AMA Winter Educators' Conference : marketing theory and applications /

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Bibliographic Details
Corporate Author: AMA Winter Educators' Conference Austin, Tex.
Other Authors: Grewal, Dhruv, Pechmann, Connie, Gordon, Peter-John, Kellerman, Bert J.
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1998]
Subjects:
Marketing > Congresses.
Marketing research > Congresses.

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Call Number: HF5411 .A53 1998
 
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HF5411 .A53 1998 Available