Brand medicine : the role of branding in the pharmaceutical industry /
Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Basingstoke :
Palgrave,
2001.
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Subjects: |
Physical Description: | xxvi, 308 pages, 8 unnumbered pages of plates : illustrations ; 24 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0333930983 |