Brand medicine : the role of branding in the pharmaceutical industry /

Brand medicine : the role of branding in the pharmaceutical industry /

Bibliographic Details
Other Authors: Blackett, Tom, Robins, Rebecca
Format: Book
Language:English
Published: Basingstoke : Palgrave, 2001.
Subjects:
Pharmaceutical industry.
Brand name products.
Drug Industry.
Advertising as Topic.
Consumer Behavior.
Drug Labeling.
Drug Packaging.

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Call Number: HD69.B7 B7226 2001
 
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HD69.B7 B7226 2001 Available