Branding across borders : a guide to global brand marketing /

Branding across borders : a guide to global brand marketing /

Bibliographic Details
Main Author: Gregory, James R.
Other Authors: Wiechmann, Jack G.
Format: Book
Language:English
Published: Chicago : McGraw-Hill, [2002]
Subjects:
Branding (Marketing)
Description
Physical Description:xxiv, 232 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 213-222) and index.
ISBN:0658009451