Using means-end analysis to assess the factors influencing attendance at Women's National Basketball Association (WNBA) games /

Using means-end analysis to assess the factors influencing attendance at Women's National Basketball Association (WNBA) games /

Bibliographic Details
Main Author: Gaines, Daniel William
Format: Thesis Microform Book
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 2001.
Subjects:
Women's National Basketball Association > Marketing.
Basketball for women > United States > Marketing.
Basketball fans > Indiana > Attitudes.

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