50+ marketing : marketing, communicating, and selling to the over 50s generations /

Bibliographic Details
Main Author:	Tréguer, Jean-Paul
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.
Subjects:	Marketing. Middle-aged consumers > Attitudes. Older consumers > Attitudes. Marketing > United States. Middle-aged consumers > United States > Attitudes. Older consumers > United States > Attitudes.