Gonzo marketing : winning through worst practices /

Bibliographic Details
Main Author:	Locke, Christopher
Format:	Book
Language:	English
Published:	Cambridge, MA : Perseus Pub., [2001]
Subjects:	Internet marketing. Electronic commerce. Customer relations > Technological innovations. Marketing sur Internet. Commerce électronique. Relations avec la clientèle > Innovations. Internet. Computer Communication Networks. Advertising as Topic. Public Relations. Consumer Behavior. Commerce. Organizational Innovation.