APA (7th ed.) Citation

Ries, A., & Trout, J. (2000). Positioning: The battle for your mind (20th anniversary ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. 20th anniversary ed. New York, N.W.: McGraw-Hill, 2000.

MLA (8th ed.) Citation

Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. 20th anniversary ed. McGraw-Hill, 2000.