Marketing modernity : Italian advertising from fascism to postmodernity /

Marketing modernity : Italian advertising from fascism to postmodernity /

Bibliographic Details
Main Author: Arvidsson, Adam
Format: Book
Language:English
Published: London ; New York : Routledge, 2003.
Series:Studies in consumption and markets.
Subjects:
Advertising > Italy > History > 20th century.
Consumption (Economics) > Italy > History > 20th century.
Italy > Civilization > 1945-

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Call Number: HF5813.I8 A78 2003
 
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HF5813.I8 A78 2003 Available