Brands and branding /

Bibliographic Details
Other Authors:	Clifton, Rita, Simmons, John, 1948-, Ahmad, Sameena
Format:	Book
Language:	English
Published:	Princeton, NJ : Bloomberg Press, [2004]
Series:	Economist series.
Subjects:	Brand name products. Branding (Marketing) Brand name products > Management. Brand name products > Forecasting.