Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Language:English
Published: New York : Free Press, [2004]
Subjects:
Brand name products > Planning.
Branding (Marketing)
Brand name products > Management.
Brand name products > Valuation > Management.

BLCC: Stacks

Holdings details from BLCC: Stacks
Call Number: HD69.B7 .A2154 2004
 
Call Number Status Get It
HD69.B7 .A2154 2004 Available