Table of Contents:
  • Introduction : drugs are different
  • The $200 billion colossus
  • The creation of a new drug
  • How much does the pharmaceutical industry really spend on R & D?
  • Just how innovative is this industry?
  • "Me-too" drugs : the main business of the pharmaceutical industry
  • How good are new drugs?
  • The hard sell : lures, bribes, and kickbacks
  • Marketing masquerading as education
  • Marketing masquerading as research
  • Patent games : stretching out monopolies
  • Buying influence : how the industry makes sure it gets its way
  • Is the party over?
  • How to save the pharmaceutical industry, and get our money's worth.