Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires /
Main Author: | |
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Corporate Author: | |
Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
San Francisco :
Jossey-Bass,
[2004]
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Edition: | Rev. ed. |
Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- The social context of question asking
- Asking nonthreatening questions about behavior
- Asking threatening questions about behavior
- Asking questions about attitudes and behavioral intentions
- Asking and recording open-ended and closed-ended questions
- Asking questions that measure knowledge
- Asking questions that evaluate performance
- Asking psychographics questions
- Asking standard demographic questions
- Organizing and designing questionnaires
- Questionnaires from start to finish
- Asking question FAQs.