APA (7th ed.) Citation

Nunes, P., & Johnson, B. (2004). Mass affluence: Seven new rules of marketing to today's consumer. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Nunes, Paul, and Brian Johnson. Mass Affluence: Seven New Rules of Marketing to Today's Consumer. Boston, Mass.: Harvard Business School Press, 2004.

MLA (8th ed.) Citation

Nunes, Paul, and Brian Johnson. Mass Affluence: Seven New Rules of Marketing to Today's Consumer. Harvard Business School Press, 2004.