Mass affluence : seven new rules of marketing to today's consumer /

Bibliographic Details
Main Author:	Nunes, Paul, 1963-
Other Authors:	Johnson, Brian, 1960-
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [2004]
Subjects:	Marketing > United States. Affluent consumers > United States. Consumers > United States. Consumer behavior > United States. Product management > United States. Consumer satisfaction > United States.
Online Access:	Table of contents

Description
Physical Description:	xvii, 269 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [235]-253) and index.
ISBN:	1591391962