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|a HF5415.1
|b .N86 2004
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|a 658.8
|2 22
|
| 100 |
1 |
|
|a Nunes, Paul,
|d 1963-
|
| 245 |
1 |
0 |
|a Mass affluence :
|b seven new rules of marketing to today's consumer /
|c Paul Nunes, Brian Johnson.
|
| 264 |
|
1 |
|a Boston, Mass. :
|b Harvard Business School Press,
|c [2004]
|
| 264 |
|
4 |
|c ©2004
|
| 300 |
|
|
|a xvii, 269 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages [235]-253) and index.
|
| 650 |
|
0 |
|a Marketing
|z United States.
|
| 650 |
|
0 |
|a Affluent consumers
|z United States.
|
| 650 |
|
0 |
|a Consumers
|z United States.
|
| 650 |
|
0 |
|a Consumer behavior
|z United States.
|
| 650 |
|
0 |
|a Product management
|z United States.
|
| 650 |
|
0 |
|a Consumer satisfaction
|z United States.
|
| 700 |
1 |
|
|a Johnson, Brian,
|d 1960-
|
| 856 |
4 |
1 |
|3 Table of contents
|u http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
|t 0
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|a cataloged
|b h
|c 2004/10/20
|d c
|e bwalker
|f 11:14:57 am
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF5415.1 .N86 2004
|h Library of Congress classification
|i unmediated -- volume
|m A14831356499
|
| 998 |
f |
f |
|a HF5415.1 .N86 2004
|t 0
|l Remote Storage
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