Strategic copywriting : how to create effective advertising /

Strategic copywriting : how to create effective advertising /

Bibliographic Details
Main Author: Applegate, Edd
Format: Book
Language:English
Published: Lanham, Md. : Rowman & Littlefield, [2005]
Subjects:
Advertising copy.
Copy writers > Vocational guidance > United States.
Online Access:Table of contents
Description
Physical Description:xx, 253 pages : illustrations ; cm.
Bibliography:Includes bibliographical references (pages [237]-242) and index.
ISBN:0742530671 (cloth : alk. paper)
074253068X (pbk. : alk. paper)