Strategic copywriting : how to create effective advertising /

Bibliographic Details
Main Author: Applegate, Edd
Format: Book
Language:English
Published: Lanham, Md. : Rowman & Littlefield, [2005]
Subjects:
Online Access:Table of contents
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245 1 0 |a Strategic copywriting :  |b how to create effective advertising /  |c Edd Applegate. 
264 1 |a Lanham, Md. :  |b Rowman & Littlefield,  |c [2005] 
264 4 |c ©2005 
300 |a xx, 253 pages :  |b illustrations ;  |c cm. 
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504 |a Includes bibliographical references (pages [237]-242) and index. 
650 0 |a Advertising copy. 
650 0 |a Copy writers  |x Vocational guidance  |z United States. 
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