Digital strategies in the pharmaceutical industry /

Digital strategies in the pharmaceutical industry /

Bibliographic Details
Main Author: Lerer, Leonard
Other Authors: Piper, Mike
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Subjects:
Pharmaceutical industry > United States.
Pharmaceutical industry > Technological innovations > United States.
Electronic commerce > United States.
Drug Industry > United States.
Medical Informatics > United States.
Marketing > United States.
Online Access:Contributor biographical information
Publisher description

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