Intercultural communication for business /
"This text examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change and how cultures adapt are included, along with practical examples, case studies, and illus...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson South-Western,
[2005]
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| Series: | Managerial communication series ;
6. |
| Subjects: |
| Summary: | "This text examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally"--P. [xi]. |
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| Physical Description: | xv, 160 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 156-157) and index. |
| ISBN: | 0324152582 (pbk.) |