APA (7th ed.) Citation

Schley, B., & Nichols, C. (2005). Why Johnny can't brand: Rediscovering the lost art of the big idea. Portfolio.

Chicago Style (17th ed.) Citation

Schley, Bill, and Carl Nichols. Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea. New York: Portfolio, 2005.

MLA (8th ed.) Citation

Schley, Bill, and Carl Nichols. Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea. Portfolio, 2005.