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|b S3417 2005
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|a 658.8/27
|2 22
|
| 100 |
1 |
|
|a Schley, Bill.
|
| 245 |
1 |
0 |
|a Why Johnny can't brand :
|b rediscovering the lost art of the big idea /
|c Bill Schley and Carl Nichols, JR.
|
| 264 |
|
1 |
|a New York :
|b Portfolio,
|c 2005.
|
| 300 |
|
|
|a xvii, 222 pages ;
|c 22 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
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|a Includes index.
|
| 650 |
|
0 |
|a Brand name products.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Brand name products
|x Management.
|
| 700 |
1 |
|
|a Nichols, Carl,
|d 1955-
|
| 938 |
|
|
|a Baker & Taylor
|b BKTY
|c 23.95
|d 17.96
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|a A14833184759
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|a cataloged
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|c 2006/1/20
|d c
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
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|e HD69.B7 S3417 2005
|h Library of Congress classification
|i unmediated -- volume
|m A14833184759
|
| 998 |
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|a HD69.B7 S3417 2005
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|l Remote Storage
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