Appropriating feminism : a rhetorical analysis of the female athlete in the Women's National Basketball Association's advertising campaigns /

Appropriating feminism : a rhetorical analysis of the female athlete in the Women's National Basketball Association's advertising campaigns /

Bibliographic Details
Main Author: Mozisek, Korryn D., 1980-
Format: Thesis Microform eBook
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; [2004]
Subjects:
Women's National Basketball Association.
Women's National Basketball Association > Marketing.
Mass media and sports > United States > Sex differences.
Stereotypes (Social psychology) in advertising > United States.
Discrimination in sports > United States.
Feminism > Moral and ethical aspects.

Similar Items