Appropriating feminism : a rhetorical analysis of the female athlete in the Women's National Basketball Association's advertising campaigns /

Appropriating feminism : a rhetorical analysis of the female athlete in the Women's National Basketball Association's advertising campaigns /

Bibliographic Details
Main Author: Mozisek, Korryn D., 1980-
Format: Thesis Microform eBook
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; [2004]
Subjects:
Women's National Basketball Association.
Women's National Basketball Association > Marketing.
Mass media and sports > United States > Sex differences.
Stereotypes (Social psychology) in advertising > United States.
Discrimination in sports > United States.
Feminism > Moral and ethical aspects.

Evans: Microforms Fiche (3rd floor)

Holdings details from Evans: Microforms Fiche (3rd floor)
Call Number: GV885.515.W66 M69 2004a
 
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GV885.515.W66 M69 2004a Available