The elusive fan : reinventing sports in a crowded marketplace /

The elusive fan : reinventing sports in a crowded marketplace /

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Bibliographic Details
Main Author: Rein, Irving J.
Other Authors: Kotler, Philip, Shields, Ben
Format: Book
Language:English
Published: New York : McGraw-Hill, [2006]
Subjects:
Sports > Marketing.
Sports > Economic aspects.
Communication in marketing.
Sports spectators > United States.
Professional sports > United States.
Online Access:Contributor biographical information
Publisher description
Table of contents

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Contributor biographical information
Publisher description
Table of contents

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: GV716 .R45 2006
 
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GV716 .R45 2006 Available