Color : messages and meanings : a Pantone color resource /

Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.

Bibliographic Details
Main Author:	Eiseman, Leatrice (Author)
Format:	Book
Language:	English
Published:	Gloucester, Massachusetts : Hand Books Press, [2006]
Series:	Pantone color resource.
Subjects:	Commercial art. Color in advertising. Color in marketing. Color > Psychological aspects. Art publicitaire. Couleur dans la publicité. Couleur en marketing. Couleur > Aspect psychologique. commercial art. Couleurs.

Table of Contents:

Color families : Red ; Orange ; Yellow ; Brown ; Blue ; Green ; Purple ; Neutrals ; White ; Black
Color in the marketplace : About advertising ; For brand image and identity ; In packaging ; At point of purchase and displace ; On visual presentations
Spinning the color wheel
The rank order of color : Dominant, subordinate, accent ; Defining the message ; Cues for color combinations
Creating moods with color combinations
Trends: the future is not what it used to be : Guidelines for spotting trends
Color conversions : ink color formulas for printing.