Pharmaceuticals-- where's the brand logic? : branding lessons and strategies /

Pharmaceuticals-- where's the brand logic? : branding lessons and strategies /

Bibliographic Details
Main Author: Moss, Giles David
Format: Book
Language:English
Published: New York : Pharmaceutical Products Press, [2007]
Subjects:
Drugs > Marketing.
Brand name products > Management.
Pharmaceutical industry.
Online Access:Table of contents only

Internet

Table of contents only

BLCC: Stacks

Holdings details from BLCC: Stacks
Call Number: HD9665.5 .M66 2007
 
Call Number Status Get It
HD9665.5 .M66 2007 Available