Innovation, market archetypes and outcome : an integrated framework /

Bibliographic Details
Main Author:	Sarkar, Soumodip
Format:	Book
Language:	English
Published:	Heidelberg ; New York : Physica-Verlag, [2007]
Subjects:	Marketing > Technological innovations. Business planning.

Description
Physical Description:	xi, 202 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [193]-196) and index.
ISBN:	9783790819458 (hd.bd.) 379081945X (hd.bd.)