Brand NFL : making and selling America's favorite sport /

Brand NFL : making and selling America's favorite sport /

Bibliographic Details
Main Author: Oriard, Michael, 1948-
Format: Book
Language:English
Published: Chapel Hill : University of North Carolina Press, [2007]
Subjects:
National Football League.
Football > United States > Marketing.
Football > United States > Management.
Description
Physical Description:326 pages ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780807831427 (cloth : alk. paper)
0807831425 (cloth : alk. paper)