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20151105100812.0 |
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070301s2007 ncu b s001 0 eng |
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|a 2007008867
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|a 9780807831427 (cloth : alk. paper)
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|a 0807831425 (cloth : alk. paper)
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|a (OCoLC)ocm85783394
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|a DLC
|c DLC
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|a n-us---
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|a TXAM
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|a GV954.3
|b .O75 2007
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| 082 |
0 |
0 |
|a 796.332/64
|2 22
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| 100 |
1 |
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|a Oriard, Michael,
|d 1948-
|
| 245 |
1 |
0 |
|a Brand NFL :
|b making and selling America's favorite sport /
|c Michael Oriard.
|
| 264 |
|
1 |
|a Chapel Hill :
|b University of North Carolina Press,
|c [2007]
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| 264 |
|
4 |
|c ©2007
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| 300 |
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|a 326 pages ;
|c 25 cm.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
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| 650 |
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0 |
|a Football
|z United States
|x Marketing.
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| 650 |
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0 |
|a Football
|z United States
|x Management.
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| 610 |
2 |
0 |
|a National Football League.
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| 945 |
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|a PromptCat
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| 946 |
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|a stk
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| 947 |
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|a A14836220384
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| 948 |
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|a cataloged
|b h
|c 2007/8/30
|d c
|e dmitchel
|f 1:00:00 pm
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| 994 |
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|a 92
|b TXA
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|a MARS
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|i 657bfba5-af33-3cb5-ab8a-296b27f9c3e2
|t 0
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| 952 |
f |
f |
|p normal
|a Texas A&M University
|b College Station
|c Sterling C. Evans Library
|d Evans: Library Stacks
|t 0
|e GV954.3 .O75 2007
|h Library of Congress classification
|i unmediated -- volume
|m A14836220384
|
| 998 |
f |
f |
|a GV954.3 .O75 2007
|t 0
|l Evans: Library Stacks
|