Brand NFL : making and selling America's favorite sport /

Bibliographic Details
Main Author: Oriard, Michael, 1948-
Format: Book
Published: Chapel Hill : University of North Carolina Press, [2007]
Table of Contents:
  • The creation of the modern NFL in the 1960s
  • No freedom, no football
  • The end of the Rozelle era
  • The new NFL
  • Football as product
  • Football in black and white.