Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans&...

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Bibliographic Details

Main Author:	Kim, W. Chan
Corporate Author:	Gildan Media Corp
Other Authors:	Mauborgne, Renée
Format:	CD Audio Book
Language:	English
Published:	New York : Giland Media Corp. by arrangement with Harvard Business School Press, 2006.
Series:	Your coach in a box.
Subjects:	New products. Market segmentation. Audiobooks.