New venture management : the entrepreneur's roadmap /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
[2009]
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| Series: | Prentice Hall entrepreneurship series.
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| Subjects: |
Table of Contents:
- New ventures : the quiet giant
- New or acquired ventures : the pathways
- Franchising : the hybrid
- Successful business plans : the roadmap
- Legal forms of ventures : the structure
- Market research : the niche
- Strategic pricing : the hook
- Start-up capital : the injection
- Financial statements : the scorecard
- Financial analysis : the gauges
- Human resources : the people
- Growing ventures : the future.