All you need is a good idea! : how to create marketing messages that actually get results /

Bibliographic Details
Main Author:	Heyman, Jay H., 1939-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, [2008]
Subjects:	Marketing. Advertising. Small business > Marketing.
Online Access:	Publisher description Table of contents only Contributor biographical information