Strategic reputation management : towards company of good /

Bibliographic Details
Main Author:	Aula, Pekka
Other Authors:	Mantere, Saku
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2008.
Series:	LEA's communication series.
Subjects:	Corporate image > Management. Corporations > Public relations. Communication in management. Strategic planning.