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|2 22
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|a Adamson, Allen P.
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| 245 |
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|a BrandDigital :
|b simple ways top brands succeed in the digital world /
|c Allen P. Adamson ; foreword by David Kirkpatrick.
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| 246 |
3 |
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|a Brand digital
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| 250 |
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|a 1st ed.
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| 264 |
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1 |
|a New York :
|b Palgrave Macmillan,
|c 2008.
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| 300 |
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|a xiv, 274 pages :
|b illustrations ;
|c 25 cm.
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| 336 |
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|a text
|b txt
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| 338 |
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|a volume
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| 500 |
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|a Includes index.
|
| 505 |
0 |
|
|a The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember.
|
| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Brand name products.
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| 650 |
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|a Internet marketing.
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