Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /

Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /

Bibliographic Details
Main Author: Paich, Mark
Other Authors: Peck, Corey, Valant, Jason
Format: Book
Language:English
Published: New York : Informa Healthcare, [2009]
Edition:2nd ed.
Subjects:
Drugs > Marketing.
Brand name products > Mathematical models.
Pharmaceutical industry > Mathematical models.
Drug Industry > economics.
Marketing > methods.
Models, Economic.

BLCC: Stacks

Holdings details from BLCC: Stacks
Call Number: HD9665.5 .P35 2009
 
Call Number Status Get It
HD9665.5 .P35 2009 Available