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|a 659.209
|2 22
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| 245 |
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|a Global public relations :
|b spanning borders, spanning cultures /
|c edited by Alan R. Freitag and Ashli Quesinberry Stokes.
|
| 264 |
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1 |
|a Milton Park, Abingdon, Oxon :
|b New York, NY :
|b Routledge,
|c 2009.
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| 300 |
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|a xviii, 310 pages :
|b illustrations ;
|c 25 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
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|a Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
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|a Public relations
|v Cross-cultural studies.
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|a Intercultural communication.
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| 650 |
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|a Culture and globalization.
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|a Freitag, Alan.
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|a Stokes, Ashli Quesinberry.
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