Global public relations : spanning borders, spanning cultures /

Global public relations : spanning borders, spanning cultures /

Bibliographic Details
Other Authors: Freitag, Alan, Stokes, Ashli Quesinberry
Format: Book
Language:English
Published: Milton Park, Abingdon, Oxon : New York, NY : Routledge, 2009.
Subjects:
Public relations > Cross-cultural studies.
Intercultural communication.
Culture and globalization.
Table of Contents:
  • Common ground
  • Evolution of the profession
  • Theories and methods
  • Comparative cultural metrics
  • Cultural comparisons
  • State of the profession
  • South and Southeast Asia
  • China, Japan, and South Korea
  • The Middle East
  • Sub-Saharan Africa
  • Latin America
  • Central and Eastern Europe
  • Western Europe and legacy countries
  • Emerging global trends.