Americanization of the European economy : a compact survey of American economic influence in Europe since the 1880s /

Bibliographic Details
Main Author: Schröter, Harm G., 1948-
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Dordrecht, The Netherlands ; Norwell, MA : Springer, [2005]
Subjects:
Online Access:Connect to the full text of this electronic book
Publisher description

MARC

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504 |a Includes bibliographical references (pages 233-251) and index. 
505 0 |a Americanization as a comprehensive concept of economic development during the 20th century -- The first wave of Americanization, 1870-1945 -- Fordism and Taylorism come to Europe -- The second wave of americanization: the great post-war boom, 1945-1975 -- Mass production, mass distribution, and new technology -- Managing firms and their consumers -- Americanization's third wave from the 1980s -- Economic slowdown and the American model -- Companies and consumers -- Industrial relations as a barrier to americanization. 
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