Americanization of the European economy : a compact survey of American economic influence in Europe since the 1880s /

Bibliographic Details
Main Author:	Schröter, Harm G., 1948-
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Dordrecht, The Netherlands ; Norwell, MA : Springer, [2005]
Subjects:	Amerikanisatie. Economische invloeden. Economic surveys > Europe. Europe > Economic conditions. Europe > Foreign economic relations > United States. United States > Economic conditions. United States > Foreign economic relations > Europe. Electronic books.
Online Access:	Connect to the full text of this electronic book Publisher description

Table of Contents:

Americanization as a comprehensive concept of economic development during the 20th century
The first wave of Americanization, 1870-1945
Fordism and Taylorism come to Europe
The second wave of americanization: the great post-war boom, 1945-1975
Mass production, mass distribution, and new technology
Managing firms and their consumers
Americanization's third wave from the 1980s
Economic slowdown and the American model
Companies and consumers
Industrial relations as a barrier to americanization.