Americanization of the European economy : a compact survey of American economic influence in Europe since the 1880s /

Bibliographic Details
Main Author: Schröter, Harm G., 1948-
Corporate Author: SpringerLink (Online service)
Format: eBook
Published: Dordrecht, The Netherlands ; Norwell, MA : Springer, [2005]
Online Access:Connect to the full text of this electronic book
Publisher description
Table of Contents:
  • Americanization as a comprehensive concept of economic development during the 20th century
  • The first wave of Americanization, 1870-1945
  • Fordism and Taylorism come to Europe
  • The second wave of americanization: the great post-war boom, 1945-1975
  • Mass production, mass distribution, and new technology
  • Managing firms and their consumers
  • Americanization's third wave from the 1980s
  • Economic slowdown and the American model
  • Companies and consumers
  • Industrial relations as a barrier to americanization.