Advertising and societies : global issues /

Advertising and societies : global issues /

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Bibliographic Details
Main Author: Frith, Katherine Toland
Other Authors: Mueller, Barbara, 1958-
Format: Book
Language:English
Published: New York : Peter Lang, [2010]
Edition:2nd ed.
Subjects:
Advertising.
Advertising > Social aspects.
Intercultural communication.
Table of Contents:
  • International advertising and globalization
  • Advertising and culture
  • Advertising and economic issues
  • Advertising and pollitical and regulatory issues
  • Global consumer issues
  • Advertising and gender
  • Advertising and race
  • Advertising and children
  • Advertising of controversial products
  • The commercialization of societies.