Rhyme pays : Hip-hop and the marketing of cool /

Drawing on interviews with Russell Simmons, co-founder of Def jam Records; Camille Hackney, of Elektra Entertainment Group; Damon Dash, CEO of Foc-a-fella Enterprises; media literacy advocate Debbie Gordon; and numerous Canadian rap artists, this program shows how product placement in lyrics and mus...

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Bibliographic Details

Corporate Authors:	Canadian Broadcasting Corporation, Films for the Humanities & Sciences (Firm)
Other Authors:	Callender, Adrian (Producer)
Format:	Video DVD
Language:	English
Published:	Princeton, NJ : Films for the Humanities & Sciences, [2007]
Subjects:	Hip-hop > Economic aspects. Branding (Marketing) Documentary films. Nonfiction films. Video recordings for the hearing impaired.