Campaign craft : the strategies, tactics, and art of political campaign management /

"In 2008, Barack Obama's election team sent perhaps a billion emails to some 13 million addresses; the social networking site Facebook was deployed to get out the vote; and campaign operatives across the political spectrum were trying to figure out how they could "micro-target" p...

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Bibliographic Details

Main Author:	Burton, Michael John
Other Authors:	Shea, Daniel M.
Format:	Book
Language:	English
Published:	Santa Barbara, Calif. : Praeger/ABC-CLIO, [2010]
Edition:	4th ed.
Series:	Praeger studies in political communication.
Subjects:	Campaign management > United States. Politieke communicatie. Verkiezingscampagnes. Verenigde Staten.