White space is not your enemy : a beginner's guide to communicating visually through grahic, web & multimedia design /
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices nece...
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| Format: | eBook |
| Language: | English |
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Amsterdam ; Boston :
Focal Press/Elsevier,
[2010]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work * Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book! * "Try This" sections in each chapter include fun, hands-on activities to develop skills. * The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links. |
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| Item Description: | Includes index. Electronic resource. |
| Physical Description: | xx, 273 pages : illustrations (chiefly color) ; 24 cm. |
| ISBN: | 9780240812816 0240812816 |