White space is not your enemy : a beginner's guide to communicating visually through grahic, web & multimedia design /

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices nece...

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Bibliographic Details
Main Author: Golombisky, Kim
Corporate Author: ScienceDirect (Online service)
Other Authors: Hagen, Rebecca
Format: eBook
Language:English
Published: Amsterdam ; Boston : Focal Press/Elsevier, [2010]
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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245 1 0 |a White space is not your enemy :  |b a beginner's guide to communicating visually through grahic, web & multimedia design /  |c Kim Golombisky & Rebecca Hagen. 
264 1 |a Amsterdam ;  |a Boston :  |b Focal Press/Elsevier,  |c [2010] 
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300 |a xx, 273 pages :  |b illustrations (chiefly color) ;  |c 24 cm. 
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520 |a Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work * Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book! * "Try This" sections in each chapter include fun, hands-on activities to develop skills. * The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links. 
505 0 |a What Is Design? -- Step Away from the Computer -- What Is a Grid and When Do I Need One? -- I Need to Design This Today: the "Works Every Time" Layout -- 13 Layout Sins -- Mini Art School: The Elements and Principles of Design -- Some Format & Composition Issues -- What You Don't Know about Type Can Hurt You -- Color Basics -- Adding Visual Appeal: Photos & Illustrations -- The Scoop on Info Graphics -- Storyboarding 101 -- Getting Your Work Printed -- Designing for Digital Output -- Words of Encouragement -- Appendix: A Gallery of Examples. 
500 |a Includes index. 
500 |a Electronic resource. 
650 0 |a Graphic arts  |v Handbooks, manuals, etc. 
650 0 |a Visual communication  |v Handbooks, manuals, etc. 
650 0 |a Commercial art  |v Handbooks, manuals, etc. 
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