Branded! : how retailers engage consumers with social media and mobility /

Bibliographic Details
Main Author:	Brennan, Bernie
Corporate Author:	ebrary, Inc
Other Authors:	Schafer, Lori
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley, 2010.
Series:	Wiley and SAS business series.
Subjects:	Internet marketing. Social media > Economic aspects. Branding (Marketing) Online social networks. Telemarketing. Electronic books.
Online Access:	Connect to the full text of this electronic book