Split-second persuasion : the ancient art and new science of changing minds /

A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.

Bibliographic Details

Main Author:	Dutton, Kevin
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin Harcourt, 2011.
Edition:	1st U.S. ed.
Subjects:	Persuasion (Psychology) Change (Psychology) Influence (Psychology)