How to win campaigns : communications for change /

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics....

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Bibliographic Details

Main Author:	Rose, Chris, 1956-
Format:	eBook
Language:	English
Published:	London : Earthscan, 2010.
Edition:	2nd ed.
Subjects:	Social action. Communication in social action. Persuasion (Psychology) Publicity. Social Science. Business. Electronic books.
Online Access:	Connect to the full text of this electronic book